Evaluation 2- How effective is the combination of your main product and ancillary texts?

https://youtu.be/sQrtzU56giA
 I think my three products have a combined effectiveness as they all have linked features and elements which reinforce the common conventions. This is evident throughout a large variety of movie campaigns as they all have the same fonts as their house style of the movie is consistent. This helps the target audience easily label the products and recognise the campaign. I feel that by having the same title font of the movie allows my products to be effective in the sense of how they work well together and the positive representation they construct. Throughout my products I have tried to link them with common conventions as well as theorists. My poster demonstrates a clear effectiveness in contrast to other real print products as I tried to make my poster look original as well as unique o other products that are already in the psychological thriller genre. I have done this through the colour contrast which my target audience addressed as effective and one of the best features about the product. I find that the colour contrast between the main image as well as the subtle blurred background of trees ( which is the same background of the my movie magazine but just repositioned) creates a bold impact caused by the main image of the detective holding a gun. I feel like the positioning of my text on the print products were especially effective as on the movie magazine I caused emphasis on the coverlines by having the first name as a smaller font in a different colour (white). Whereas the second name of the actors were in a bolder black font with a larger font size which causes emphasis as its colour is the binary opposite of the first name.  The consideration about binary opposite.


Firstly, my movie trailer is called 'Incubus' and the main narrative revolves around Alex Jones who is a student in real life and a crime detective in his dreams. This character is played by Max Cooper and his importance is suggested to the audience through the continued use on the print products as well as shown a lot on the trailer. Therefore, producing a consistent media campaign which demonstrates common traits amongst the products that I have created. This creates a brand in itself.

The next feature in my trailer which shows continuity is my production companies which are working on the trailer as well as print products. Their company names are evident throughout the whole campaign and shown accordingly. Similarly, the audiences also take production companies into consideration when watching a movie as production companies tend to focus around the same genre and use recurring directors and actors. As well as having similar target audiences for the products, an example of this is Pixar tends to also produce movies aimed at the target audience. This gives my movie production a bigger brand awareness as well as promotes the companies involved.

I have considered binary opposites throughout the whole production of my movie trailer and the print products and this is evident throughout the movie poster as the colours I have used are widely opposite as white/grey contrasts with a vibrant purple/red. My movie trailer conforms to the use of binary opposites as the dream reality is edited in black and white while the normal world is in colour, this conforms to binary opposites as the black and white contrast and opposed, as well as the colour and no colour are binary opposites.

Throughout my print products I have used guns and props to signify danger and the genre of the movie. This is further shown through my outfit consideration as I made the main character have two different dressing styles which contrast and allow the target audience to know what reality they are looking at.  This was shown through my movie trailer as it keeps swapping from realities so it meant that the target audience could get confused. The trailer also uses the same props like a hat to show that the character is consistent and the three products are linked. The detective look is also shown through Joe Doe's character's (Detective) facial expression as he has a stern, serious look about him which suggests that the character is very strict and consumed by his work load.

Final features which are the main influences to why the three products in the campaign are the title screen which contains the same date and fonts of my movie logo. This constructs a good presentation of the movie trailer as the best psychological thrillers in my opinion have a unique font which are very simplistic with a unique twist. I feel like I have shown this through this title screen as I have used a font which shows similar features as my movie narrative as the font is normal. However, the font is disorted in the middle and the font has the font going towards the left which has connotations to the past. This links in with my trailer as the other reality is set in the 1960's (Or Alex Jones' depiction of what he thinks the 1960's would look like).